Vaccinium macrocarpon (American cranberry)

What is Vaccinium macrocarpon?

Vaccinium macrocarpon, otherwise known as cranberry, is a plant found mainly in North America that helps support urinary tract health. Vaccinium macrocarpon is rich in healthy phytochemicals, and contains anthocyanins, which are the red fruit pigments that protect the fruit from UV.

The history of Vaccinium macrocarpon use

According to traditional folklore, Vaccinium macrocarpon was historically used to treat a variety of ailments. The link between Vaccinium macrocarpon and its urinary health benefits was first recognised in the 1800s. Juice from cranberries is now commonly recommended and given freely to residents of nursing care facilities who suffer from recurrent cystitis, and is one of the most frequently used home remedies among consumers.

The specific extract used by Flordis

The specific extract used by Flordis is known as Ellura. Ellura contains an exclusive extract of cranberry that has 36 mg of proanthocyanidins (PACs), quantified according to the BL-DMAC method. The individual and highly technical process of manufacturing Ellura helps to ensure a consistent form and quantity of PACs in every formulation - meaning each final product will contain the same high quality active ingredient. The standardised Vaccinium macrocarpon cranberry extract used by Flordis has been evaluated in a number of clinical trials.

Natural medicines can vary considerably depending on how they are produced. Flordis believes it’s the science behind growing, harvesting and processing that delivers the true health benefits of natural medicine. That’s why in the making of a Flordis medicine, careful attention is applied to plant species and growing methods through to cultivation and harvest, using precise processes to help produce consistent crops. This is continued with extracting and manufacturing of specific ingredients following a series of strict controls to help deliver a consistent medicine from one batch to the next.

It is this specific medicine that is tested in clinical trials. And it’s the same medicine that you receive, which is one of the reasons you can feel good about its effectiveness. Flordis medicines follow processes where all of the steps involved in the growth and manufacture of the natural medicine are tightly controlled to reduce variability and to help ensure consistency.

Natural medicines can vary considerably depending on how they are produced. Flordis believes it’s the science behind growing, harvesting and processing that delivers the true health benefits of natural medicine.

How Ellura works

During bouts of recurrent cystitis, strains of E.coli bacteria can attach themselves to the wall of the urinary tract. The PACs in Ellura are believed to have anti-adhesion properties which help to prevent such bacteria from sticking to the urinary tract wall2, allowing the body to flush the bacteria out naturally. This helps maintain urinary tract health and reduces the frequency of recurrent cystitis.

References

1. American Herbal Pharmacopoeia and Therapeutic Compendium, Cranberry Fruit -Vaccinium macrocarpon Jan 2016.  2. Howell AB et al, BMC Infectious Diseases 2010:94:1-11.  3. Uberos J et al, Open Access Journal of Clinical Trials 2012;4:31-38.  4. Bianco L et al, J Am Geriatr Soc 2012; 60:1180-1. 5. Botto H & Neuzillet Y, Scandinavian Journal of Urology and Nephrology 2010; 44: 165-8.

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References

1. American Herbal Pharmacopoeia and Therapeutic Compendium, Cranberry Fruit -Vaccinium macrocarpon Jan 2016.  2. Howell AB et al, BMC Infectious Diseases 2010:94:1-11.  3. Uberos J et al, Open Access Journal of Clinical Trials 2012;4:31-38.  4. Bianco L et al, J Am Geriatr Soc 2012; 60:1180-1. 5. Botto H & Neuzillet Y, Scandinavian Journal of Urology and Nephrology 2010; 44: 165-8.